The key is to name your squad. Nobody gives a flying frak if the squad is "Alpha" or "Bravo". Give it either a descriptive name (ARMOUR, ARTILLERY), personal name (IRISHFORCE), clan name (if any), or just plain lulzy (WE <3 EU, WE </3 EU, PENIS, VAGINA, yes, these are all real examples from FHGN) so it should attract teamwork-oriented players - they will know that it's not just a random squad, even if they didn't recognize the player names.