The worst kind of businessmen is a techie guy who thinks they know more things about money than the finance guys, who think that they know how the market works and how to position their company in the competition.
Most of the times, they only got half of the information about why their shitty products sells. Technical-wise, Apple products are decent, but they are way overpriced, yet it sells. Overall, they are shitty. Besides, it is a fashion item.
But people in this child industry, like video game makers, think they should act like General Electric or 3M just because they listed themselves in NYSE and paid the executives with 7 digits salary. Again, your customers aren't that wise, guys. Of course, the customer being "fooled" argument is true in many sense. Because, many people buy games through short decision making process, or more extremely, impulsive. But that's $50-80 per products, not counting the DLCs. Time for these game publisher giants to realize what world they are in, start acting like Google or Apple. You are not Microsoft FGS! You cannot maximize profit the way grown up industries does.
Grown up companies like GE or 3M (or even Microsoft) deal with real business guys. Business guys has moneys, most of times more than $80 at their dispense. Their buyers ranged from well informed ones to the silly ones, but later type is pretty rare. GE, Boeing, United Technologies, Toyota, maximize profits by squeezing their customers' pocket, because they took enormous amount of resources to sell their stuff. They don't simply appear on TV or Game time to urge the audiences to cash in.
Higher ups of game making companies can diss their common customers critics like Joe sixpack or blue collar Steve, because those guys don't have any clue about how sophisticated SEC-restricted entity is being run behind all those off-the-shelf video game titles.
But trust me, the average guy in Wall Street, the 1%, business experts, stock market analysts, never recommend child's play shares for long term investment. Not because they can't cash in quickly on new projects, not because it is a gamble whenever they release a title (or sequel), not because they don't perform well in relative to other industries. But we see them as a kid toying with grown-ups business tool: they simply don't belong here. Remove the suit, quit the business model, screw the financial reports and SEC fillings, and listen!
Because, when you go down, nobody gives a shite... there's always free games or indie developers there who could always do better.
