The beard is there to gain controversy: Conchita received more hate than normal, so people will sympathize with Conchita and vote Austria to win. It is sad really, for those Russians, Belorussians, I hope they learn something before resorting to their typical phobia, and going full on assault on LGBTQ people. It ruins the contest, outdated, and people will keep utilizing the same strategy to gather more support.
If Eurovision is about visuals, then it should be aesthetically pleasing, and that beard is just no-no, symbolism or whatever. We should not apply different standards for LGBTQ people, because every people has the same rights. This will be different if you are in a serious medical situation, whatever in your mind doesn't matter in front of cold hard "so-called inconvenient" truth of science.
Look at Sweden, a real talent but no show, stranded at 3rd position.