some don't want to install other community software for just one game.
Well that'll end up being their loss because BF3 isn't the first, and won't be the last, "Origin-only" game.
I've already got Steam, why add another?
I see your point but that doesn't answer my question.
I don't want to use Steam
or Origin, yet I have to if I want to play Civ 5 or BF3.
While I'm not a fan of digital distribution, what better way for EA (not DICE) to grow the Origin user-base than to force people to sign up for it...just like Steam does.